Sony Cuts the Price of the Z5

The recently announced line of Sony Xperia Z5 smart phones has earned company a lot of buzz. For Sony lovers, the Christmas came early this year when only after a few days of putting up the Z5 series for pre-order on its site, Sony decided to slash a sizeable portion off the initial prices.

Price cuts for smartphones isn’t uncommon but this usually happens after months into product life cycle. The price cuts on Xperia Z5, Xperia Z5 Compact and Xperia Z5 Premium is quite substantial. The new prices for three devices are as follows:

  • Sony Xperia Z5: Was £549 and now available in £429.
  • Sony Xperia Z5 Compact: Was £599 and now available in £549.
  • Sony Xperia Z5 Premium: Was £699 and its revised price is £599.

Though in countries where Sony operates, prices are still the same and are even more competitive than the UK prices. These cut downs indicates a 22% decrease in Z5 Compact price, an 8% decrease in the price of Z5 and a 10% decrease in the price of Z5 Premium.

Now whether new changes are due to the shift in strategy or poor sale start, one thing is certain that expensive smartphones are finding it difficult to gain customer attention in highly competitive markets. Meanwhile we take a few moments to feel bad for those loyal Sony customers who made the leap of faith.

According to Simon Swift:

“While it’s possible that weak day-one figures prompted the price cut, it seems more plausible to us that Sony independently decided it pitched its prices too high and opted to give its new phones more of a fighting chance.”

A tech site in China also discovered the signs of a 4th Z5 phone, The Xperia Z5 Compact Premium. It is rumored to have the same Snapdragon 810 processor with 4 GB of RAM, a 1080p display and a bigger battery. The Z5 Compact Premium appears to be a Japan –only device.

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