Vodafone in collaboration with Sony has recently unveiled an exclusive Bond themed Xperia Z5. The Xperia Z5 is a special edition to celebrate the new James Bond movie “SPECTRE”. This allows buyers to download special themes from the movie and screen savers along with exciting deals offering gifts and exclusive offers.
The Bond themed Xperia Z5 is powered by 1.5 GHz Snapdragon 820 SoC processor. Other features include 4 GB RAM, fingerprint sensors and 4500 mAh battery backing. The camera specs include a 21MP Sony Sensor Exmor RS IMX230CMOS. The Xperia Z5 features a 4K video recording capability and HDR support. The handset is featured in an all-black design.
Preordering on Red value Vodafone for 4 GB and above bundles also offers the customers to avail the £200 saving special offer by Sony AZ1 action mini cam on the original price of £249 which makes the deal quite attractive in the price of £49 only.
“Pre-ordering the Bond Phone gave an opportunity to enter into a prize draw to win one of 50 Aston Martin Experience days where you could spend the day putting a range of iconic Aston Martins through their paces at Millbrook’s legendary testing tracks. Customers who pre-order the Bond phone on a Red Value 4GB Bundle or bigger will also be given the option to buy the high-speed, high-quality Splash proof AZ1 Action Cam by Sony for just £49, saving £200 on the original RRP of £249- and allowing them to capture the action from any special mission.”, Said Vodafone.
The “made for bond” flagship is at present available for Vodafone UK only.
The Bond association is indeed a great marketing strategy for Sony. The real challenge will be to ensure availability which, given the previous trends, has been a big setback for the brand. Nonetheless, the move is sure to create frenzy among Bond lovers and Sony fans alike, while the rest of the crowd will find it hard to pass by this irresistible package.