Microsoft Cut Price of Lumia 950 and 950XL in UK

Microsoft has reduced the prices of its recently launched flagships-Lumia 950 and 950 XL in the UK. The Lumia 950 was previously priced at £500 while a Lumia 950 XL had cost £550. However these handsets will now be available at £449 for Lumia 950 and £529.99 for the Lumia 950 XL.

Microsoft has not yet given any particular reason for the price drop. The current price rebate was initially mottled by WMPowerUser and apparently this price-cut targets those users who pre-ordered the flagships online.

Both the handsets were launched in early October as the latest flagship devices of Microsoft Lumia range. Lumia 950 supports a 5.2-inches display with 2560×1440p resolution and is driven by hexa-core processor. The device also features a 20MP primary camera and a 5MP front snapper for selfies. On the other hand Lumia 950 XL features a 5.7-inches display with 2560×1440p resolution and is powered by 64-bit octa-core processor and same camera and RAM specs as Lumia 950.

Both flagships support 32GB of storage which can conveniently be expanded via microSD card. In addition both devices support Windows 10 Continuum feature, which enables the handset to act like the PCs.

Microsoft may have employed the current price-drop strategy in an effort to elevate its market share in UK. According to a recent market research done by Kantar World Panel, Windows phones grabbed considerable market share between June and August 2015. In UK only, the market share rose to 11.3% which is a substantial increase of around 0.3% as compared to last year’s statistics.

Microsoft is expected to start shipping the pre-ordered devices in November in the UK. The new Lumia Smartphones are expected to compete against various other similar-range flagships including OnePlus2, the China-branded Smartphone.

Leave a Reply

Your email address will not be published. Required fields are marked *